An Empirical Study of the Most Preferred Attributes of Employer Branding

The current study is based on the preferred attributes of employer branding, and their influence in decision-making process engineers (Btech graduates) from different branches. This attempts to fill gap by providing a scale branding attributes. To test for brand attributes, two studies were conducted. Study 1 applied Exploratory Factor Analysis (EFA) with varimax rotation 2 used second-order Confirmatory (CFA). statistics drawn 362 students BTech four major branches like computer science, electrical, civil, mechanical engineering Delhi NCR. Results show that brands attributes-Job security fringe benefits have highest impact students. provides pragmatic approach chosen selecting right employer.